Collegiate athletics have changed so much in the past five-years. With the transfer portal and opportunities for athletes to monetize their name, image, and likeness (NIL), college sport has become more commercialized than ever. The facility boom of the early 2000s in college sport came as a result of the priority to sign the highest ranked recruits. Every program erected and/or renovated capital improvement projects across their campuses and respective communities. However, the reasons prospective recruits choose schools are undoubted effected by novel legislation in collegiate athletics. Considering NIL and other legislative alterations among NCAA member institutions, do facilities occupy the same role that they used to in attracting recruits? Specifically to college sport, how has the return on investment from a capital improvement standpoint changed over time? Is the facilities boom over