Collis and Rukstad, authors of the HBR article, "Can You Say What Your Strategy Is?," suggest that most employees cannot clearly communicate the strategy of their organizations. According to the authors, a business-level strategy has all of the following components EXCEPT: Question 31 options: Objective the strategy is designed to achieve and the timeframe by which it will achieve it Specification of activities that will allow the firm to deliver the value What the company values are and what it hopes to achieve in the distant future Clear explanation of what the company will and will not do