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Column A 1 . Corporate Vertical Marketing System: Corporate Vertical Marketing System 2 . Administered Vertical Marketing System: Administered Vertical Marketing System 3 . Franchise:
Column ACorporate Vertical Marketing System: Corporate Vertical Marketing SystemAdministered Vertical Marketing System: Administered Vertical Marketing SystemFranchise: FranchiseContractual Vertical Marketing System: Contractual Vertical Marketing SystemColumn Ba Links several stages in the production and distribution process, and controls operations from a central head officeb. Combines successive stages of production and distribution under single ownershipc. Coordinates successive stages of production and distribution, not through common ownership or contractual ties, but through the size and power of one of the partiesd. Independent firms at different levels of productiondistribution contract with each other to obtain more economies of scale than each could alone
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