Column A Column B 1. Stage where potential customers are given samples of the products of A. Breakthrough the business together with samples of competitors' products. Innovation _2. Stage where success is measured in the commercialization of the product. B. Technological __3. Innovations that must be protected by a patent, trade secret or Innovation copyright C. Ordinary Innovation _4. Tends to start with a company developing an innovating technology D. Technology Push and applying it to a product. E. Technology Pull _5. Innovations originating from market analysis and technology pull. F. Opportunity Seizing _6. Refers to the refining process in the selection of a product. G. Product or Service _7. Need for a new product or a solution to a problem which comes from the Planning & Marketplace Development _8. Stage where the entrepreneur gets the initial reactions of the H. Idea Stage primary target market 1. Concept Stage 9. Stage where the entrepreneur looks for ideas from requests from J. Product Development customers, brainstorming or suggestions on social media. Stage 10. Technological advancements of an existing product. K. Test Marketing Stage