COM 100 (2020 Intersession) Individual Paper Assignment (25% of final grade) Date Assigned COM 100-C1007, June 15, 2020 Due Date: COM 100-C1007, July 10, 2020, 8:00pm on Moodle (20% deduction applies to late submission) This assignment draws on learnings from Chapter 2 (The Environment of Business), Chapter 5 (the Global Context of Business), Chapter 12 (Understanding Marketing Principles and Developing Products), and Chapter 13 (Pricing, Promotion and Distributing Products) You are working as a consultant and have been hired by Tim Hortons, Canada to assist in creating a report to help the company enter into Malaysia. Assume the company is owned by a number of independent shareholders (some of whom sit on a company Board of Directors). You are required to write a report that should follow the below structure, Part 1-Introduction (15 Marks) Introduce the company (history, main products/product line..) 15 marks) How does doing business in Malaysia differ from Canada? You should summarize major political, cultural/social differences. (Chapter 5) - (10 marks) Analysis Part II - Competitive situation of the industry (15 Marks) Use the Porter's five force model (chapter 2) to analyze the competitive situation of the industry in Malaysia - (3*5 forces=15 marks) Note: you are required to firstly identify the threaten level of each force model as Low, Medium, or High, and then write your analysis. Analysis Part III - Market Mix (24 Marks) What are the 4P's in Market Mix (2*4=8 marks) Analyze the Market Mix of Tim Hortons in Malaysia (4*4=16 marks) Part IV - Conclusion (6 Marks) You should summarize your findings and identify the enter path for Tim's to Malaysia. Paper presentation/Format (20 Marks) Paper should be about 4-6 pages long (1,500 to 2,500 words)-5 marks Ensure your paper has a cover page with student name, student number and class section number. - 5 marks Ensure to use appropriate Bibliography/Citations (APA Citation Style on Moodle) citing where you retrieved your information from.-5 marks Any direct quotation should be in "..." format and with no more than 4 lines. Only 3 times of direct quotation will be allowed to use in each paper. However, it is generally better to paraphrase the sources you cite rather than use direct quotations. - 5 marks /80 Total Appendix Market Mix Product Price Place Promotion Pricing Product variety Quality Design Strategy List price Discount Payment period Credit terms Channels Strategies Locations Inventory Transport Promotion Strategy Promotion Tools Direct marketing Features Brand name Packaging You can use this chart as your tool when working on Analysis Part III - Market Mix. However, you should only analyze the areas that apply to your company. For example, Tim Hortons has already had a brand name, there is no need for you to analyze "Brand name" under Product. Unless you choose to rename it. Port's Five Force Model Threat of New Entrants Bargaining Power of Suppliers Industry Rivalry Bargaining Power of Consumers Threat of Substitutes COM 100 (2020 Intersession) Individual Paper Assignment (25% of final grade) Date Assigned COM 100-C1007, June 15, 2020 Due Date: COM 100-C1007, July 10, 2020, 8:00pm on Moodle (20% deduction applies to late submission) This assignment draws on learnings from Chapter 2 (The Environment of Business), Chapter 5 (the Global Context of Business), Chapter 12 (Understanding Marketing Principles and Developing Products), and Chapter 13 (Pricing, Promotion and Distributing Products) You are working as a consultant and have been hired by Tim Hortons, Canada to assist in creating a report to help the company enter into Malaysia. Assume the company is owned by a number of independent shareholders (some of whom sit on a company Board of Directors). You are required to write a report that should follow the below structure, Part 1-Introduction (15 Marks) Introduce the company (history, main products/product line..) 15 marks) How does doing business in Malaysia differ from Canada? You should summarize major political, cultural/social differences. (Chapter 5) - (10 marks) Analysis Part II - Competitive situation of the industry (15 Marks) Use the Porter's five force model (chapter 2) to analyze the competitive situation of the industry in Malaysia - (3*5 forces=15 marks) Note: you are required to firstly identify the threaten level of each force model as Low, Medium, or High, and then write your analysis. Analysis Part III - Market Mix (24 Marks) What are the 4P's in Market Mix (2*4=8 marks) Analyze the Market Mix of Tim Hortons in Malaysia (4*4=16 marks) Part IV - Conclusion (6 Marks) You should summarize your findings and identify the enter path for Tim's to Malaysia. Paper presentation/Format (20 Marks) Paper should be about 4-6 pages long (1,500 to 2,500 words)-5 marks Ensure your paper has a cover page with student name, student number and class section number. - 5 marks Ensure to use appropriate Bibliography/Citations (APA Citation Style on Moodle) citing where you retrieved your information from.-5 marks Any direct quotation should be in "..." format and with no more than 4 lines. Only 3 times of direct quotation will be allowed to use in each paper. However, it is generally better to paraphrase the sources you cite rather than use direct quotations. - 5 marks /80 Total Appendix Market Mix Product Price Place Promotion Pricing Product variety Quality Design Strategy List price Discount Payment period Credit terms Channels Strategies Locations Inventory Transport Promotion Strategy Promotion Tools Direct marketing Features Brand name Packaging You can use this chart as your tool when working on Analysis Part III - Market Mix. However, you should only analyze the areas that apply to your company. For example, Tim Hortons has already had a brand name, there is no need for you to analyze "Brand name" under Product. Unless you choose to rename it. Port's Five Force Model Threat of New Entrants Bargaining Power of Suppliers Industry Rivalry Bargaining Power of Consumers Threat of Substitutes