Com 100 (Fall 2020) TERM Assignment (20% of final grade) Date Assigned COM 100 WU 005, October 29th, 2020 DUE DATE: COM 100 WU 005 Nov.12th, 2020 at 500 PM This assignment draws on learnings from Chapter 3 (Conducting Business Ethically and Responsibly), Chapter 5 (The Global Context of Business and Chapter 13 (Pricing, Promoting and Distributing Products). You are working as a consultant and have been hired by a company to assist in creating a company Code of Ethics in order to attract more customers to your products and to prove the companys ethical conduct & practices. This smaller, private company produces and sells sporting bags, backpacks, and has now begun to outsource some of its production to Bangladesh to enable a lower cost structure to the company. The initial product quality has been very good, and the delivery of products to your company has been very reliable. You have visited the factory, and while the standards would not be allowed in Canada (including some very young looking employees working in difficult conditions and environmental issues associated with the factory operations), generally the workers seem to be happy with their jobs. Part I Introduction (20 marks) How does doing business in Bangladesh differ from Canada? You should summarize major political, cultural/social differences. (Chapter 5 Global Context of Business). Are there any obvious Competitive Advantages to doing business in Bangladesh? Describe the Competitive Advantages fully. Analysis Part II Code of Ethics (30 marks) Your Code of Ethics needs to address three relevant areas of the Stakeholder Model of Responsibility (Chapter 3), as shown below. There should a minimum of 3 (or more) points to each category that are simple, and easy to communicate for employees and customers; 1. Responsibility towards Customers 2. Responsibility towards Employees 3. Responsibility towards the Environment. Analysis Part III New Product Development and Marketing (20 marks) You are to recommend to the company an additional product that can be made in Bangladesh by the existing factory for sales in Canada. The product should have some similarity to the current products (sports bags and backpacks) especially how it is produced. What is this product, and how do you intend to promote it to customers? What stage of the product lifecycle is this new idea in justify your answer. What do you recommend for a pricing strategy for this new product? Use Chapter 12 and 13 for guidance. PART IV Conclusion (10 marks) You should summarize the findings in your paper stating how you think the Code of Ethics will assist the company in increasing sales in Canada. Might this influence your customers (how?) PRESENTATION (Including Bibliography/Citations) 20 marks of total Please ensure your paper has a cover page with your Name, Student Number and Class Section Number Your paper must be submitted to me on Moodle as a word document. Papers should about 4 to 6 pages long, with an appropriate Bibliography citing where you retrieved your information from. ALL papers must be individually written, consistent with CNC Academic Policy. Assignments submitted late (up to 48 hours) without prior approval of the instructor are subject to a penalty of 10 % penalty per day; Assignments that are not submitted within 72 hours will be marked ONLY at the discretion of the instructor. COM 100 (Fall 2019) Term Assignment Assessment Guide Term Assignment Criteria Superior Excellent Good Fair Poor Missing 0 Part I - Introduction & Background Up to 20 Marks Differences in countrys socio- culture and political environment well presented. Competitive advantage identified and well discussed. Country difference is too brief, and does not cover some of the major issues of business challenges or opportunities. Competitive advantage not fully addressed. The paper is missing information needed to describe the business environment in the country. The paper is missing multiple elements and has not addressed the competitive advantages of the country. The paper is missing almost all required elements and is incomplete in multiple subjects. Missing Part II - Code of Ethics Up to 30 Marks Well-developed code of ethics, that provide direction for all stakeholders as described. Code of ethics is not fully developed and does not describe all of the required elements. Code of ethics is partially presented, and does not provide direction to all relevant stakeholders. Summary misses some of major elements of the situation. Summary is missing most of the major elements of the situation. Missing Part III New Product Development and Marketing Up to 20 Marks A new product(s) somewhat similar to the current products manufactured. How will you promote it to customers. Stage of life cycle is discussed. Pricing strategy identified and discussed. Product identified but not well explained. Promotion strategy is incomplete. Life cycle of product not described Pricing discussion is provided, but inconclusive. Promotion strategy and pricing strategy needs more explanation and more discussion. The discussion is unclear, missing key elements and incomplete descriptions. The discussion has not been well developed and numerous key elements are missing. Missing Part IV - Conclusion Up to 10 Marks A strong summary of how you feel the company will be assisted by implementation of the Code of Ethics. Summary provided, but not as complete as it could be. Summary does not capture primary points of paper. Summary is too brief. Summary is very brief. Missing Presentation 15 Marks maximum 5 errors or less in punctuation, grammar, spelling. 6 to 10 errors in punctuation, grammar, spelling. 11 to 20 in punctuation, grammar, spelling. Up to 30 errors. Excessive errors Excessive errors Bibliography and Citations (Quoting Sources) 5 Marks Source is formatted to APA specifications. All citation elements are present but the citation has some formatting issues. The citation is missing a minor data element but the source is still reasonably findable. Citation is missing information such as the journal name or article title. The citation is just a copy and paste from the database or catalog record. Citation is missing, or only url is present, or only the title and author.