Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Comapny x generates revenue from subscriptions to our Connected Operations Cloud, which today includes Applications for Video-based Safety, Vehicle Telematics, Driver Apps and Workflows, Equipment

image text in transcribed

image text in transcribed

image text in transcribed

Comapny x generates revenue from subscriptions to our Connected Operations Cloud, which today includes Applications for Video-based Safety, Vehicle Telematics, Driver Apps and Workflows, Equipment Monitoring and Control, and Site Visibility. A subscription to our Connected Operations Cloud includes loT data collection, which comes from a Company X S IoT device, such as an Internet gateway, camera or sensor, or at times from a third-party solution; cellular connectivity for our loT devices; access to our cloud Applications, APIs and the Company X App Marketplace; and customer support. We price our subscriptions on a per asset, per application basis. For example, one vehicle using two Applications (video-based safety and vehicle telematics) would count as two subscriptions, and a five-building site with each building using two Applications (equipment monitoring and site visibility) would count as ten subscriptions. Company Xs subscriptions are typically sold with three or five year terms, with the customer paying monthly, annually or upfront. Hardware is included in the subscription price and shipped as part of the first purchase transaction. New hardware is not required upon renewal. Part 1. Transaction Evaluation Our sales team is working on a new active opportunity and has reached out to the deal desk for support. We have outlined the key economic inputs in the table below. Please analyze the transaction and provide your recommendation and rationale (short responses are sufficient). In your response, please address the following: Transaction overview Units Telematics List Price ($/month/unit) Discount Net Price (\$/month/unit) $$$4040%24.00$$ COGS Upfront (\$/unit) Recurring ( $ /month/unit) $100 $4 36 $150 $5.50 $50 Term (months) 36 36 Cost of Sale (Sales Commission) % of ACV New Customer Renewal 30% 5% Customer early termination (\$) $300,000 Please evaluate three payment types at corresponding incremental discount rates, which would you prefer / require for this transaction assuming the customer is demanding reimbursement of the early termination fee? a. Monthly b. Annual ( 5% discount) c. Upfront (10\% discount) Please provide your underlining spreadsheet calculations and plan to communicate your recommendations during your interview

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

The Economics And Finance Of Professional Team Sports

Authors: Daniel Plumley, Rob Wilson

1st Edition

0367655667, 978-0367655662

More Books

Students also viewed these Finance questions

Question

Do any of my ideas contradict one another?

Answered: 1 week ago