Come up with 10 potential business ideas. Identify the appropriate trends, gaps, and problems that give the business idea potential.

ex. An app that connects dog owners to people willing to dogsit, walk their dog, or play with their dog

Trends: people think of their dogs as family members (social), longer work hours (economic), app availability (tech), acceptability of the peer-to-peer business model (social), increased travel (social), etc.

Problems: people are away form home for longer hours, people want better accommodation for their pets

Gap: only options are kennel and friends/family