Come up with a fictional food product and address the following steps toward creating an advertsement of your own. The length of this should be around 5 pages double spaced. Be sure to address the importance of each section thoughtfully and feel free to go back in the text and/or in the lessons we've had. This project represents 20% of your overall grade. 15% will be the written portion, and 5% will be a 5 minute summary that vou will give to the class on Wednesdar, 11/29 during dass (No need for PpT or anything formal). Your advertasement can Nor be something that has been done already by an existing or past company. That will give you a grade of zero. Step 1: Overview - Give the name of the product, and what type of food it is? - Come up with who the target audience is, and wiv? Be specific - identafy who the competiors are, and how this product will be differentiated? Step 2: Advertising Planning - What's the advertaung objective? - What type of advertising tactic will you use (TV, digital, radio, bullboard, etc)? - Strategically, how will that advertising tactic help you reach your target audience? Step 3: Creative - Explain the creative message strategr (hintichapter 10 ) you will utilise, and why? - Outline and describe the actual advertacerent - Write the copy of what your mesuge will be (Le. If it's a so iecond video ad, what will it sanl? if itr a biboard or print ad, wha's the copr on the ad? - Explain what's happening in the advertsement wo that the reader can understand - identify ary specinc Cra's ("Cali to Action") that may be included (lie, driving uters to a website, promotional bme windove etc.). Step 4: Evaluation - Explain in deta I, how this campaien will be evaluated, specanc to the objective. This means that the metrics or Kors that you corne up with need to directly show how the advertang objective will be waluated