Come up with a marketing plan idea and strategy for completion.

Note: the marketing plan idea will be a unique one, not one for an existing product or service.

Based on your marketing plan idea, you must complete is the "Current Market Situation".

-Market size, market segments, and market trends.

-One market research source should identify competitors and the strategies these competitors are using to secure market share.

-The following estimates should be identified through secondary marketing research: overall market size (annual sales dollars), market segments, market trends, competitors, and competitors' strategies used to secure market share.