ComicalYou is a new social media service in which participants create avatars to represent themselves, describe their lives, and interact with one another. All the postings are graphical, presenting the messages in the form of comic panels and strips. The service's software easily converts ideas into whimsical images. The site's creators, Ginny and RJ, believe that Comical You will be especially appealing to young people because it is so effective in conveying emotional content with a lighthearted appeal. They, along with a team of six employees, have completed the software, tested it on two dozen of their closest friends, and are eager to open their site to users. What steps in the development process should Ginny and RJ comblete before they commercialize ComicalYou? Product ideas and prototype development Business analysis and test marketing Screening and prototype development Concept testing and prototype development Product ideas and screening ComicalYou is a new social media service in which participants create avatars to represent themselves, describe their lives, and interact with one another. All the postings are graphical, presenting the messages in the form of comic panels and strips. The service's software easily converts ideas into whimsical images. The site's creators, Ginny and RJ, believe that ComicalYou will be especially appealing to young people because it is so effective in conveying emotional content with a lighthearted appeal. They, along with a team of six employees, have completed the software, tested it on two dozen of their closest friends, and are eager to open their site to users. As ComicalYou reaches the introduction stage of the product life cycle, what marketing strategy is most appropriate? Increase advertising in response to greater competition. Cut prices in response to increased competition. Focus on making customers aware of the product and its benefits. Lower price slightly to increase sales. comica rou is a new social media service in wnicn participants create avatars to represent themselves, describe their lives, and interact with one another. All the postings are graphical, presenting the messages in the form of comic panels and strips. The service's software easily converts ideas into whimsical images. The site's creators, Ginny and RJ, believe that ComicalYou will be especially appealing to young people because it is so effective in conveying emotional content with a lighthearted appeal. They, along with a team of six employees, have completed the software, tested it on two dozen of their closest friends, and are eager to open up their site to users. What will make the product testing and test marketing stage challenging for an online product such as ComicalYou? If users in the test market are dissatisfied, it will be difficult to change the product after it is online. Research and development is expensive, and many new products fail. If word about the service spreads quickly, it will be difficult to confine the testing to a limited market. Consumers are reluctant to try out new forms of social media. Putting a software service on a Web site is very expensive