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Coming up short on NFPMs COLLAPSE How does this article relate to the balanced scorecard from the text? Is what the book presents as a

Coming up short on NFPMs COLLAPSE How does this article relate to the balanced scorecard from the text? Is what the book presents as a balanced scorecard sufficient to achieve corporate goals? What does the article mean by 'validating the links'? How would you do that in practice? What do they mean on p. 9 that outstanding performance is not always beneficial? How can it produce negative returns

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