Question
Comment: Need Help on Required 2-a. Matheson Electronics has just developed a new electronic device that it believes will have broad market appeal. The company
Comment: Need Help on Required 2-a. Matheson Electronics has just developed a new electronic device that it believes will have broad market appeal. The company has performed marketing and cost studies that revealed the following information: |
a. | New equipment would have to be acquired to produce the device. The equipment would cost $315,000 and have a six-year useful life. After six years, it would have a salvage value of about $15,000. |
b. | Sales in units over the next six years are projected to be as follows: |
Year | Sales in Units |
1 | 9,000 |
2 | 15,000 |
3 | 18,000 |
46 | 22,000 |
c. | Production and sales of the device would require working capital of $60,000 to finance accounts receivable, inventories, and day-to-day cash needs. This working capital would be released at the end of the projects life. |
d. | The devices would sell for $35 each; variable costs for production, administration, and sales would be $15 per unit. |
e. | Fixed costs for salaries, maintenance, property taxes, insurance, and straight-line depreciation on the equipment would total $135,000 per year. (Depreciation is based on cost less salvage value.) |
f. | To gain rapid entry into the market, the company would have to advertise heavily. The advertising program would be: |
Year | Amount of Yearly Advertising | ||
12 | $ | 180,000 | |
3 | $ | 150,000 | |
46 | $ | 120,000 | |
g. | The companys required rate of return is 14%. |
Click here to view Exhibit 13B-1 and Exhibit 13B-2, to determine the appropriate discount factor(s) using tables. Exhibit B1 http://lectures.mhhe.com/connect/007802563x/exhibit_13b-1.jpg Exhibit B2 http://lectures.mhhe.com/connect/007802563x/exhibit_13b-2.jpg
Answer is complete and correct
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