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Comment on the Strategy for Pricing Antique - Style Rolltop Desks: 1 . A manufacturer of office furniture plans to offer antique - style rolltop

Comment on the Strategy for Pricing Antique

-

Style Rolltop Desks:

1 .

A manufacturer of office furniture plans to offer antique

-

style rolltop

desks with modern features at a price much lower than similar

products. The strategy involves a low pricing model to drive high

volume sales and minimize risk. Evaluate the potential risks and

benefits of this pricing strategy

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