Comment on this. From what I learned in the IBM case M&A is very helpful when it comes to helping a company grow when they are at the bottom. The main goal to make sure that this happens is to get the necessary technology to do so. Effective communication is essential for navigating the complexities of M&A transactions and ensuring alignment across all levels of the organization. However, cultural differences can create barriers to communication, making it difficult for employees to share information, collaborate on projects, or resolve conflicts constructively. In the Culture Gap article, I learned that demographic groupings such as occupation and socioeconomic status are high indicators of cultural similarity. This is because people with similar socioeconomic conditions and levels of education had more shared values than did those within nations