Comment the discussion below :

The Aquaduct: Mobile Filtration Vehicle is an excellent innovation because it can provide clean water for everyone in a sustainable way. This innovative technology can solve a fundamental, global problem.

When thinking about how the Aquaduct: Mobile Filtration Vehicle can be wrapped in a great business model to make it successful, I considered the customer value proposition, profit formula and key resources and profits, outlined in the HBR article "Reinventing Your Business."

In the video, target customers are people living in developing countries or facing disasters, who need clean water and have limited access to it. However, I believe this product would appeal to many other customer segments, and would be successful in developed countries, too, including the United States. Clean water is essential. For example, I think Americans who enjoy outdoor recreation would find this product appealing, too. Personally, I would like it for extended camping trips. You can get drinking water and water to wash your clothes by simply pedaling a bike! It's convenient and good for the environment.

In terms of the profit formula, sales could be profitable in the United States, and developed nations. However, it may be difficult for individuals in developing nations to be able to afford the Aquaduct. It may be beneficial for partners to lease or rent the product, which would also cover maintenance expenses.

In terms of key resources and processes, the company will need to establish sound partnerships, effective channels of distribution, strategic marketing, and a skilled workforce to be profitable and effectively reach customers. As discussed in the Olivia Hallisay video, it's very important to have the right people on your team to bring your product or idea to fruition. To help her design an ebola test that could be used by the masses, which she calls "a pregnancy test for ebola," Hallisey relied on expertise from two mentors from a university, her science teacher and she consulted with various companies. Her example illustrates that it takes several parts to bring a product to life.