commercial electronic messages intrusion upon seclusion, 790 commercial activity, 785 (CEMs), 791 personal information, 785 Review Questions 1. Business firms carry out three activities with respect 6. Under Canada's Anti-Spam Legislation, can to personal information that are regulated by commercial electronic messages be sent to PIPEDA. What are they? prospective customers on the basis that the recipient 2. Where a business intends to hold a customer's can simply opt out of receiving future messages? driver's licence information, what arguments can be 7. What are the elements of the four-part test for made for or against photocopying the licence itself? reasonableness that can redeem a breach of privacy? 3. What are some different ways a business could operate 8. Why have requirements of privacy in consumer so that its customers have an opportunity to clearly give information been created now, when they have not or refuse their consent for the business to hold their been required in the past 500 years of commercial personal information? What makes this necessary? relations? 4. Describe the chief responsibilities of the federal 9. Under what conditions is a privacy breach Privacy Commissioner. notification required, and who must be notified? 5. What are the essential elements of a lawful commercial electronic message? 10. What actions might be appropriate to help safeguard customers in the wake of a privacy breach