Common Ground Caf is a service business and faces unique challenges since services have six basic characteristics: intangibility, inseparability of production and consumption, perishability, heterogeneity, client-based relationships.

1. Select 2 of the 6 unique service characteristics. Define each and discuss how each characteristic relates to Common Ground Caf. In addition, discuss ways in which Common Ground Caf can improve their services for each of the characteristics you selected. Include at least two business.