Communicating online can be more difficult than communicating in person. Businesses who communicate with their customers digitally, especially when they use EC, need to make sure that communications are clear, prompt, and respectful. Based on your own experiences or using an example you have read about, discuss an example of excellent or poor digital customer communication. Include the following:

• The context of the communication (what is this about?)
• A quote or summary of the communication (what was said?)
• Your analysis (why was this good or bad?)
• Your recommendation (what could be changed, or how could others use this example?)