CHAPTER 5-Qualitative Research 1. What is the difference between qualitative data and quantitative data? In your discussion, also be sure to provide at least one example of qualitative data and one example of quantitative data. I 2. Choose one of the common qualitative research tools and discuss that tool. In your discussion of the research tool, include a description, an advantage and a disadvantage associated with your selected research tool. 3. What is a focus group? Why is it such a popular tool for market researchers? CHAPTER 6-Secondary Data Research in a Digital Age 4. List and briefly discuss at least two advantages and two disadvantages associated with secondary data research. 5. List and briefly discuss at least two sources of secondary data research. CHAPTER 7 - Survey Research 6. Identify and briefly discuss at least two sources of errors in survey research. 7. Obtain a sample of a survey (mail, Internet, e-mail, fax, text, etc.) and comment on the survey in terms of its characteristics as well as advantages and disadvantages.