Communication and content GEN Z wants 88% - brand should be communicating about covid19 59% - want information about how brands are keeping employees safe and financially protected. 47% - want positive and uplifting stories. 55% - want information about how brands are helping local communities 48% - want resources to help consumers like acessing mental and health support. 59% - brand should donate profits from consumer purchases to relief efforts Assume appointed as content marketer for a company that is targeting the GEN z develop a campaign messages considering the given statistics above. While developing a campaign discuss the important of subculture in consumer behaviour