Question
Communication for Change Messages What do front-line employees need to know as they experience and deal with the impact of change? Channels How will you
Communication for Change
Messages
What do front-line employees need to know as they experience and deal with the impact of change? Channels
How will you convey need and urgency for change? Discuss What's in It for Me (WIIFM).
Story
Use a story or a graphic to connect with the change vision for success to the communication plan. Performance expectations
Define and communicate new performance expectations and what stakeholders need to do to prepare for change.
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Business Ethics Ethical Decision Making & Cases
Authors: O. C. Ferrell, John Fraedrich, Linda Ferrell
8th Edition
1439042233, 978-1439042236
