Communication has undergone a revolution in the past 20 years. Today, using various technologies, executives can speak with offshore subsidiaries in host countries on a 24/7 basis. Often these executives do not have a deep cultural or social understanding of the region or the host country.

1. What are some of the common issues which get in the way of understanding. Use the model of communication to answer this question. (2 Marks)
2. This easy communication has also allowed executives in head offices to impose their own decision making onto the managing executives in the host countries and in many situations over ruling the decisions of the host country executives. Comment whether this is positive or a negative for the MNC. (5)