1. Communication Objectives (10 Points)
   1. Clear objectives of the communication plan regarding the performance management system.
   2. Ensuring understanding, engagement, and support from employees.

1. Target Audience (10 Points)
   1. Identification of the employee groups or individuals who need to be informed.
   2. Consideration of different communication needs and preferences.

1. Communication Channels (10 Points)
   1. Selection of appropriate communication channels (e.g., company-wide meetings, email newsletters, intranet).
   2. Utilization of multiple channels to reach a wide audience.

1. Key Messages (10 Points)
   1. Clear and concise messages about the performance management system.
   2. Highlighting benefits, expectations, and timelines.

1. Timeline and Sequencing (10 Points)
   1. Determination of when and how often communication will occur.
   2. Consideration of the sequencing of messages to ensure a logical flow of information.

Company ABC is a global consulting firm with a workforce of over 1,000 employees. As part of the HR Capstone course, you have been assigned the task of redesigning the performance management system at Company ABC to improve employee performance and alignment with organizational goals. You have the choice of working on this assignment with a team of up to six students or individually.