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communication plan:- Your work on exercise 1 and 2 has now helped you to identify who the stakeholders are, what you want their relationship to

communication plan:-

Your work on exercise 1 and 2 has now helped you to identify who the stakeholders are, what you want their relationship to be, and where they fit in the power vs. interest gird. It is now time to build a communications plan for your stakeholders. This will allow you to know when and how you will communicate to each of your identified stakeholders throughout the project.

complete template following this:-

Communication Plan

TITLE

Implementation Date:

Goal:

Main Objectives:

Target Audience(s)

Primary Target Audiences:

Secondary Target Audiences:

Key messages:

Total Budget:

Background:

Research Summary:

Influencers:

Name of Activity/Event

This list is just a sample of potential channels for a communication campaign. It is not intended that all of them will be used and there may be other potential channels not mentioned. It all depends on targets, geographic reach, demographics, psychographics, etc.

Internal:

Communication Vehicle/Channel

Accountable Person

Timeline and Frequency

Target Audience

Communication Objective

Evaluation and Key Metrics

Budget

Timeline:

Measurements of Success Defined:

Communications Issues, Constrains and Assumptions:

Obstacles and Emergencies:

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