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Communication with the media should be open and accurate information should be given. Describe the investigation's continuing nature and the need for time to confirm
Communication with the media should be open and accurate information should be given. Describe the investigation's continuing nature and the need for time to confirm the cause. In order to prevent panic, emphasize the value of being cautious. Disclose interim safety measures and protections
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
4th Global Edition
0273779419, 9780273780045
