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Communications goes beyond the specific promotion tools we discussed this week. The product's design, its price, the shape and color of its package and the
Communications goes beyond the specific promotion tools we discussed this week. The product's design, its price, the shape and color of its package and the stores that sell it - all communicate something to buyers. A food truck bearing the name of the restaurant, is communicating much to consumers. Discuss: What are the ethical issues that are raised with this advertising?
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