Companies and organizations take on projects as a way to drive revenue and increase profit. As an engineer, you will often be tasked with trying to gain resources from an organization in order to complete your projects. White papers and business case analyses provide you with the means to "sell" your project to an organization's or company's board of directors or other individuals with decision authority. A white paper and a business case analysis provide similar points from different perspectives.

How would you appeal to an organization or company to invest in your project?