Companies: Apple Inc, Microsoft and Samsung

1) Briefly describe each company. Discuss the similarities and differences among the companies. Your discussion should include relative size (revenues, employees, markets, etc.) , diversity of operations, markets in which they operate, and strategic focus.

2) Ratios

Define AND discuss all NINE ratios. What information does each ratio give, You will also need to show the ratios for ALL 3 companies.

The ratios you will be analyzing for all 3 companies are as follows:

Earnings per share (EPS) Price- earnings ratio (P/E) Dividend Payout Dividend Yield Leverage ratio Gross Margin Net Profit Margin ROA ROE