Companies are getting more vocal on human rights issues for many reasons. For some, its about the commercial opportunity to appeal to a new or growing market of rights-focused consumers. Others want to attract and retain diverse talent. But in general, society is expecting companies to broaden their mission. In one survey, 78% of Americans agreed that companies should take action to address important issues facing society. Millennials feel even stronger. A global survey this year showed that 87% of Millennials around the world believe that the success of business should be measured in terms of more than just its financial performance. This generation which will be 50% of the workforce by 2020 seeks employers that share their values.

Based on what we covered in chapter 6, why do organizations need to be socially involved? Explain and provide examples (2 to 3 reasons)