Companies are often encountered with difficult decisions.Creativityand anopen mindare two attributes of a successful business enterprise. With these characteristics, a company can overcome many obstacles. In this activity, you are a team of businesspeople for a large company that has a problem to solve. As a team, you will need to brainstorm solutions.

The Problem:

Your company has developed a gelatin that glows in the dark. Unfortunately, you produced ten tons of this gelatin before your researchers discovered that if you eat it, it makes you very ill. If you destroy the product, you will go bankrupt. What can you do with ten tons of glow-in-the-dark gelatin that makes people sick?

A. List at least three alternative solutions.

2.

3.

B. Now, brainstorm possible solutions that you believe would make your gelatin

marketable.

Solutions:

1.

2.

3.