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Companies can employ several different branding strategies. In Figure 1 1 - 7 , Box A represents a strategy. Branding strategy A Toro makes: Toro
Companies can employ several different branding strategies. In Figure Box A represents a strategy.
Branding strategy
A
Toro makes:
Toro snowblowers
Toro lawn mowers
Toro garden hoses
Toro sprinkler systems
Procter & Gamble makes:
Tide
Cheer
Ivory Snow
Bold
Walmart has:
EverStart batteries
Ol Roy dog food
Parent's Choice baby products
Michelin makes:
Michelin tires
Sears tires
Epson makes:
Epson printers
IBM printers
Multiple Choice
mixed branding
multiproduct branding
private branding
retailer branding
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Strategic Management Concepts and Cases
Authors: Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce
1st edition
978-1119134763, 1119134765, 978-0470937389, 470937386, 978-1118976586
