Companies have a responsibility to market ethically to customers, and to make the company strategy that matches ethical standards. Pretend you are a company executive that has to make decisions regarding how to ethically market the product that you also have reduced the quality to save the company money. 

Explain how you would communicate the change in quality of the product to customers, or would you not publicize this information? (note that you are not being graded on your ethical standards, but on how you formulate your marketing plan) 

Provide a numerical chart to assess the value added by lowering or increasing the quality of the product (for example: for every $1increase in cost add $5 dollars in value, the opposite could be true as well)

Make sure you explain how this would affect your marketing strategy decisions. Provide an example of a company that was not ethically marketing their product and explain the results of not being ethical.