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Companies in mature industries where cost efficiency is the critical success factor (such as wholesale distribution, airlines, and logistics) tend to favour qualitative performance targets
Companies in mature industries where cost efficiency is the critical success factor (such as wholesale distribution, airlines, and logistics) tend to favour qualitative performance targets over quantitative performance targets. [See p.282]
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Strategic Management
Authors: John Thompson, Frank Martin
5th Edition
1844800830, 9781844800834
