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Companies like Tiffany s , a luxury jewelry manufacturer and retailer, go to great lengths to protect themselves through the use of trademarks and copyrights.
Companies like Tiffanys a luxury jewelry manufacturer and retailer, go to great lengths to protect themselves through the use of trademarks and copyrights. This best represents which of the following advantages of branding?
Multiple Choice
Brands facilitate purchases.
Brands establish loyalty.
Brands protect from competition.
Brands can reduce marketing costs.
Brands are assets.
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