Question
Companies must carry out strong new-product planning and set up a systematic, new-product development process. A.Define the concept of New product development. B.Why are new
Companies must carry out strong new-product planning and set up a systematic, new-product development process.
A.Define the concept of "New product development".
B.Why are new products important both to customers and marketers?
C.Select a company of your choice and discuss the eight major steps in its product development process.
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Business Law The Ethical Global and E-Commerce Environment
Authors: Arlen Langvardt, A. James Barnes, Jamie Darin Prenkert, Martin A. McCrory
17th edition
1259917118, 978-1259917110
