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Companies pursue International Strategies for many reasons such as increased profits, expanding market opportunities, economies of scale, etc. However, without the proper planning, resources and
Companies pursue International Strategies for many reasons such as increased profits, expanding market opportunities, economies of scale, etc. However, without the proper planning, resources and experiences, the decision to expand internationally could end up destroying the company. What are some of the risks impacting a company's ability to be successful in their international strategy?
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