Question
Companies spend a lot of money to reach the people who would be most interested in their product or service. Segmentation is a process that
Companies spend a lot of money to reach the people who would be most interested in their product or service. Segmentation is a process that allows marketers to identify their target market.
Choose a company, and Describe the target market of this company using at least 2 segmentation criteria (demographic, behavioral, psychographic, or geographic).
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Management Accounting Information for Decision-Making and Strategy Execution
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
6th Edition
137024975, 978-0137024971
