Companies spend millions protecting their trademarks and monitoring for infringing behavior. Respond to the following questions:

1. What is the difference between trademark dilution and trademark infringement? What are the elements of a successful trademark infringement case? A successful trademark dilution case?
2. Does Starbucks v. Charbucks and Louis Vuitton v. Haute Diggity Dog deal with trademark dilution or infringement?
3. Do the Washington Redskins currently have a federally protected trademark? Please describe why or why not. In your opinion did the US Supreme Court get it right in the Tam case?
4. What lessons can managers takeaway from these trademark cases in terms of the decision to sue other companies to protect their trademarks? Consider the disputes from a cost benefit prospective.