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Companies that conduct business in overseas markets have two options when it comes to channels of distribution indirect strategy or direct strategy. All of the
Companies that conduct business in overseas markets have two options when it comes to channels of distributionindirect strategy or direct strategy. All of the following are advantages of using an indirect strategy EXCEPT for which one?
a These channels frequently carry competitive products, meaning that they may not devote much attention to the marketer's products.
b Business associates within foreign channels can provide knowledge about consumer preferences within their country.
c A company can introduce products into international markets more quickly when using the indirect approach.
d There is less startup cost with the indirect strategy.
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