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Companies that do not sell fair-trade coffee can buy coffee direct from small farmers for as little as $0.75 per pound. By paying substandard wages,
Companies that do not sell fair-trade coffee can buy coffee direct from small farmers for as little as $0.75 per pound. By paying substandard wages, they can also reduce their labor costs of roasting and bagging coffee to $0.70 per pound and reduce their overhead by 20 percent. If they sell their coffee at the same average price as Just Coffee, what would their profit margin be and how would this compare to Just Coffee?
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