"Companies that enjoy continued success have relatively enduring aspirations and values...Generating a view of the firm's future requires imagination. Strategic management is not a purely analytical activity but involves creativity, passion and commitment" (Fitzroy, Hulbert and O'Shannassy, 2016: 176).

Carefully explain the role of the chief strategy officer (CSO) in the organization. What is the typical background of the CSO? What is a strategy workshop? What are some of the benefits to the corporation of a strategy workshop? What are some of the challenges to the corporation when running a strategy workshop? What is some of the best advice for running a strategy workshop successfully?