Question
Companies that have a high demand for making copies, both color and black and white, often choose to lease a high-end copier that provides
Companies that have a high demand for making copies, both color and black and white, often choose to lease a high-end copier that provides fast and reliable service at a reasonable cost. The lease is usually for 3 to 5 years, and the cost to the user is $0.08 per page for black-and-white copies and typically $0.135 per page for color copies. These are the terms of your current 3-year lease contract with Ricoh Company, which is up for renewal this month; the lease terms are expected to be the same for the next 3 years, if renewed. Hewlett-Packard Company (HP) developed an innovative copier that can reduce the cost of color copies. The copier measures exactly how much color is used in a color copy so that the price of the copy can be determined by the amount of color used rather than a fixed price per page. The cost could be as low as $0.110 per page for a color copy. HP calls this a "flexible-pricing" approach. Assume for this example that the cost of the leased copier (3-year lease) is only the per-page charge-the initial lease cost is negligible, and the service costs would not differ between the HP copier and the copier you are using now. Your company is an advertising agency, Tanner and Jones LLC, and the quality of the color copies is critical to your business success. The ability to rely on the copier at any time is also very important because some customer requests require urgent attention. You believe that the Ricoh and HP printers are of the same reliability but vou have not had experience with the HP conier to be sure of the conv quality The
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