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Companies use information about customers to build long-term relationships. Customer relationship management (CRM) is the process of carefully managing detailed information about individual customers
Companies use information about customers to build long-term relationships. Customer relationship management (CRM) is the process of carefully managing detailed information about individual customers
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Principles of Supply Chain Management A Balanced Approach
Authors: Joel D. Wisner, Keah Choon Tan, G. Keong Leong
4th edition
1285428315, 978-1305465145, 1305465148, 978-1285428314
