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Companies use their brand names (e.g., Coca-Cola), image (Nordstrom), service (USAA insurance), and dealer networks (Caterpillar) to develop: marketplace leverage. none of these. a cost

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Companies use their brand names (e.g., Coca-Cola), image (Nordstrom), service (USAA insurance), and dealer networks (Caterpillar) to develop: marketplace leverage. none of these. a cost competitive advantage. a product/service differentiation competitive advantage. a niche competitive advantage

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