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Company A amortizes goodwill over 20 years, and Company B amortizes goodwill for over 5 years. According to accounting principals a if a company can

Company A amortizes goodwill over 20 years, and Company B amortizes goodwill for over 5 years. According to accounting principals a if a company can support that another useful life is more appropriate, they can change the amortization time. Why would Company B have a shorter time, and why would Company A have a longer time?

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