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Company A Company B ROE 8% 8% Profit Margin % 3% 9% TAT 3 1.7 ROA 9% 12% Number of products/segments 6 1 Generic Strategy?

Company A Company B
ROE 8% 8%
Profit Margin % 3% 9%
TAT 3 1.7
ROA 9% 12%
Number of products/segments 6 1
Generic Strategy?

A. Fill in the generic strategy row above ( name the generic strategy of the firm if this was in CAPSIM).(3 points

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