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Company A Company B ROE 8% 8% Profit Margin % 7% 4% TAT 1.7 3.0 ROA 11% 8.7% Generic Strategy? A. Fill in the generic

Company A

Company B

ROE

8%

8%

Profit Margin %

7%

4%

TAT

1.7

3.0

ROA

11%

8.7%

Generic Strategy?

A. Fill in the generic strategy row above. (5 points)

B. How different are the two firms financials? Explain each ratio. (5 points)

C. How are they related to their strategies? (5 points)

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