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Company A has internally developed a significant brand value that it estimates is worth $1 billion. Company A never acquired another company. What should Company
Company A has internally developed a significant brand value that it estimates is worth $1 billion. Company A never acquired another company. What should Company A report as an intangible asset of goodwill on its balance sheet? Question 7Answer a. $1 billion b. $0 c. $1 billion less its net assets d. It depends on whether the auditors agree that $1 billion is a fair estimate of its internally developed brand
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