Company A is a major retail store with branches across the country. The company specializes in selling brand name prescription eyeglasses and sunglasses. The company conducts its business using retail stores and traditional methods of BI for forecasting, marketing, and budgeting.

The company wants to leverage the growing opportunities offered by big data like social platforms, and to adopt new methods of doing business applicable to BA like an online presence. To help assess possibilities, they like to have first a short write$-$up on how big data and BA concepts can help with their business. For this they hired a consultant to obtain an informed opinion on the subject matter.

Based solely on what you learned so far, write a two$-$pages $($please limit to two pages$)$ document summarizing some of the key points you would raise, and advice you would share. Discuss how big data can be leveraged, and how predictive analytics can identify new actionable insights that can help with the business. Include any points you deem relevant on potential risks and pitfalls.